We all love fish and chips and whilst you get some better than others, we tend to stick to the local Chippy even if one further a field offers better quality grub.
Reason being; Fish n’ Chips is a convenience food, and unless the Chippy further a field is remarkably better, you would tend to stick with your local outlet.
Since Fish n’ Chips is a pretty standard recipe across the country, how would a Chip Shop owner make his product remarkable enough to entice the competitions customers?
Well here’s an idea
Did you know if you carbonated beer batter (make it fizzy by blasting it in a ‘Soda-Stream’ a couple of times) and deep fry it at 220c it produces the most amazing, tasty, crispy batter?
Just to underscore here, the batter you get is truly amazing. It’s also incredibly crunchy, and yes, more than remarkable enough for people to drive an extra few miles to experience its total deliciousness!
Now, I’m not aware of a Chip Shop that does this and I’m guessing it’s because very few know about this method of cooking batter. I only became aware of this taste and texture sensation last week when one of my ‘Foodie’ friends treated me to an alchemic feast.
As an exercise, let’s say you’re a Chip Shop owner and you take this idea by the horns and market along the following lines…
You market it as a ‘Secret Formula’ and have specially made carbonators called the ‘Batterizing Pods’ that would clunk and shake in front of an enchanted queue of dribbling customers.
In short, you would have managed to completely re-vamp a brand that has stayed the same since the dawn of time.
Local papers, TV (yes, it would be worthy of the local news channel), would be all over it. Word of mouth would spread and suddenly you’d realise you need a couple more outlets!
All this could result from something as simple as ‘tweaking’ an established product in order to turn it into something remarkable.
So over to your business, what product could you cover with extra crispy batter?
[Legal Disclaimer] – Tailors, Taxidermists, and Veterinarians should note the last paragraph was meant as a metaphor and is not to be taken literally!
It doesn’t really matter what you batter, provided it makes your product better, and makes it remarkable enough for people to talk about.
If you’re a Chip Shop owner, please read my post on Procrastination and please remember me in your will!
