- “Just like fishing, you gotta ‘Hook em’, dear!”
Who is Aida?
Aida will teach you the secret to making all of your advertising effective, persuasive and profitable!
That’s why we people in marketing love Aida with every beat of our heart! Whether we’re writing a sales letter, leaflet, website copy – in fact any communication where a desired action is required – she showed us how!
So what’s her secret?
The secrets in her name…
A = Attention
I = Interest
D = Desire
A = Action
If you apply this formula to every communication you make it will increase your ad-to-conversion effectiveness in immeasurable terms!
Lets look at Aida more closely…
ATTENTION – normally takes form in a ‘headline’ or striking image – it has to literally ‘hook’ your subjects’ attention…
Next comes INTEREST – Now you have their attention you need to say something that interests them. This gives you the opportunity to create DESIRE – desire in you, your service, or product.
And last, but by no means least; ACTION.
You absolutely must give your subject an Effective Call to Action. This means a reason for them to call you, buy from you, or visit your website – not next week, or tomorrow, but right now.
AIDA is tried, tested, and works – she’ll work for you too, guaranteed.
Lets look at two sample pieces of copy – one has ignored Aida, the other has hung onto her every word…
Can you see the difference?
Learn to love Aida, and she’ll love you (and your wallet) back!
