Personally, I think you should go with the Nokia! 
)
Here’s a novel idea…
According to a radio ad I heard this morning the Carphone Warehouse are now paying staff bonuses based on how happy their customers are – not on how much they sell!
Read this Times article to find out more
They do this by texting their customers a couple of days after buying their phone asking them to rate the service they received.
This is a great example of ‘Purple Cow’ thinking by a big corporate.
The Mobile Phone marking is one of the most crowded and competitive retail sectors there is. Margins are wafer-thin and the only way merchants can make money is by shear volume.
Think about it – you can stroll down your typical High Street and buy the same phone and package at the same price from any number of different vendors (Easy Street this is not). Carphone Warehouse has taken a brave punt with this – but I think it’s going to work for them.
Instead of walking into a mobile phone shop and being pounced on by a ton of hungry vultures (sorry, ‘Communication Advisers’) gorging on your very carcass – popping into the Carphone Warehouse may just be a very pleasant experience!
Who would you buy your next mobile phone off? A vulture or a dove?
