A simple way to improve your website conversions

richerimage — Wed, 06 Jan 2010 01:28:31 +0000

In our bid to improve the way we communicate with our customers through our websites and blogs it’s easy to forget the best, numero uno, communication tool of them all…

Talking

I have been doing some tweaking on a couple of client sites and decided to put their phone numbers in BIG ~~letters~~ figures, bang in the top right-hand corner of their websites – on every single page.

We then sat back and took stock of the results

The results did all the talking

Marketing Morsel

One of the best habits you can get into is asking every caller how they obtained your telephone number (it’s totally fine to say you’re asking for market research).

By doing this you really get to know how people are finding you and what part of your marketing is/isn’t working.

In both sites, the clients reported a marked increase in the amount of telephone leads generated by their website.

Interestingly though, there was a slight decrease in email inquiries from one of the sites.

Whoa! Isn’t that bad?

Glad you asked – no it’s not, because the increase in new telephone leads more than off-set this loss.

The logical theory is; the marketplace browsing this website is more mature and maybe not as web-savvy or web-comfortable as the younger generation.

Therefore, given the opportunity, they would rather phone and talk to someone than type out an email/contact form and click send (were it gets bolted through cyberspace, into the hands of crack identity thieves – who then use your email address to hack into your bank account).

Sounds Cool – Will it Work for Me?

There’s only one way to find out – and that’s to test it for yourself – because as with everything, there is a downside and an upside.

The upside is; your contact number is much easier to find, so people will call you more.

The downside is; you’re using up valuable real-estate on your web-page. If you study 100 websites, you will notice that most ‘Call to Action’ areas are situated in the top right-hand section of a page.

Therefore, unless you are getting real, measurable results from a “Call to Action” sitting in this section of your current website it will do you no harm whatsoever to give it a try.

After all – what have you got to lose?

The Sites

If you want to take a look at real-life examples (recommended) then here are the sites in question:

The Law Practice – A firm of Solicitors in Birmingham
The Notary Service – A Notary Public based in Birmingham & Coventry